Bottlesofjoy
Online wine and champagne business
Co-Founder
I co-founded and built the business to profitability within 6 months. It reached the top organic Google position for high-intent purchase terms.
Work
I’ve built companies from inception, led marketplace turnarounds, and opened new markets. Across these roles, I’ve owned product and commercial decisions together.
TourHero
Community-powered group travel marketplace
Co-Founder, Chief Product Officer and Chief Marketing Officer
I co-founded TourHero and built the operating organization across product, engineering, data, GTM, and content. I led 30 people within a 60-person company.
Selected results
- Community-led trips grew 14x year over year from 2024 to 2025, from the low hundreds to the mid-thousands, with no paid traveler acquisition.
- NPS increased from 37 to 77 within 12 months.
- The cost of acquiring community leaders fell 88%, with LTV:CAC reaching 4.7x.
- Separately, AI increased instant itinerary coverage from 10% to 80% and reduced trip-creation time by 60%.
Voyagin
B2B2C travel experiences marketplace. Acquired by Rakuten.
Joined as Head of Marketing and became Chief Marketing Officer and Head of Product
I held full P&L accountability alongside ownership of product and commercial. I led a 12-person cross-functional team within a 65-person company.
Selected results
- Scaled the business from hundreds of customers to more than 1M booked travelers in 12 months.
- Improved overall conversion 2.7x.
- Reached unit profitability in 3.5 months and net profitability in 9 months.
- Led product delivery across 7 languages and more than 20 currencies.
Lean Metrics
Performance marketing consultancy
Co-Founder
I increased client conversions 178% and reduced cost per click 58% within 4 months. I managed more than SGD 20,000 in monthly advertising spend with full accountability for return on investment.
Gallup
Management consultancy
Senior Consultant
I was promoted 2 levels in 2 years, opened Gallup’s Vietnam market, and managed client portfolios worth more than $1M. I led teams of 5 to 15 across Singapore, China, Australia, and India.
Starwood Hotels & Resorts and Fudan University
NUS Overseas Colleges entrepreneurship program
I completed a year-long program in Shanghai, supporting Asia Pacific deal coordination and trade events at Starwood while studying entrepreneurship at Fudan University.
Education
National University of Singapore
Bachelor of Science, Life Science
Minor in Technopreneurship
2006 to 2010
Singapore
Certification
CliftonStrengths Certified Coach
Gallup
Recognition
Women Leadership Excellence Award
CMO Asia
July 2018