Results

Selected outcomes from TourHero and Voyagin, with the scope, period, and baseline behind each number.

TourHero

Co-Founder, Chief Product Officer and Chief Marketing Officer2020 to present

Marketplace growth

From 2024 to 2025, community-led trips grew from the low hundreds to the mid-thousands. Each launched trip was created and led by a community leader.

TourHero used no paid spend to acquire travelers during this period. Traveler demand came through the communities built around each trip.

The cost of acquiring community leaders fell 88%. This is separate from traveler acquisition, which used no paid spend.

Lifetime value reached 4.7 times customer acquisition cost.

NPS increased from 37 to 77 within 12 months.

I led 30 people across product, engineering, data, GTM, and content, within a 60-person company.

AI increased the share of users receiving an instant itinerary from 10% to 80%.

AI reduced the time required to create a trip by 60%.

Chief Marketing Officer and Head of Product2015 to 2019

Customer scale

Voyagin scaled from hundreds of customers to more than 1M booked travelers in 12 months.

Overall conversion improved 2.7x after the customer journey and product experience were rebuilt.

The business reached unit profitability within 3.5 months of my joining.

The business reached net profitability within 9 months of my joining.

The product operated across 7 languages and more than 20 currencies.

I led a 12-person cross-functional team within a 65-person company, with full P&L accountability alongside ownership of product and commercial.

Voyagin was later acquired by Rakuten.